Yggdrasil delivers bingo boost with new mobile-first product

Yggdrasil delivers bingo boost with new mobile-first product

Tuesday, December 12, 2017 Posted by Luke Massey
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The supplier has added new social features to its bingo product

Yggdrasil Gaming has set about bringing a fresh dynamism to bingo after identifying a strategic opportunity to apply the innovation developed for its online slots.

The games developer, renowned for a portfolio of slots that includes recent releases Jungle Books and Valley of the Gods, is set to enter multiplayer bingo for the first time with a unique new product to help operators add an extra dimension to their casino and sportsbook offerings.

The product will be mobile-first, working in both portrait and horizontal views, to allow for a flexible bingo experience on the move. It will also be available for both tablet and desktop players.

Fredrik Elmqvist, CEO at Yggdrasil Gaming, told TotallyGaming.com: “We have decided to make the move into the bingo vertical as we have identified a strategic opportunity to apply the innovation and expertise we have in slots to something new. Bingo has not enjoyed the same dynamism as slots in recent years, and the vertical is ripe for a fresh approach.

“We are bringing the high standards and excitement of our slots titles to bingo for the first time. This can help breathe new life into bingo, and introduce new players to the game.

“Yggdrasil’s bingo product will benefit from our popular collection of in-game promotional tools, BOOST™, and mini-slots integrations. We see it as a fantastic opportunity to drive retention at a lower CPA than online casino. And as ever, our focus is on creativity and innovation to ensure we offer a world-class product.”

Totally Gaming says: Yggdrasil’s new bingo product has been designed to encourage social interaction, with a secure chat function which includes a new reactions feature. It also comes with network promotions, game schedule management and the option for private operator games, while mini versions of the supplier’s slots will be built into the interface to boost cross-sell potential.

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