XLMedia acquires one of the UK’s oldest affiliates

XLMedia acquires one of the UK’s oldest affiliates

Tuesday, April 17, 2018 Posted by Joseph Streeter
The group has purchased WhichBingo.co.uk

XLMedia has resumed the trend of acquisitions in the affiliate market by growing into the bingo sector with the acquisition of WhichBingo.co.uk.

WhichBingo is a renowned reviewer of online bingo sites, and takes the mantle of being one of the UK’s oldest affiliates, having been founded in 2000. Drawing upon in depth content and opinion pieces, the site provides an analytical comparison of the best online bingo sites that are accessible to UK consumers.

The acquisition further expands XLMedia’s ever growing UK footprint, as well as allowing it to break into a new sector for affiliate marketing. The group’s CEO Ory Weihs emphasised to TotallyGaming: “We see online bingo as an important solid sub sector of gambling and it fits within our stated strategy of focusing on fully regulated gambling environments. Within the UK bingo affiliate market, we believe this acquisition positions us as one of the leaders.”  

He added: “We are delighted to have acquired such a well-regarded UK brand. WhichBingo fits perfectly into our strategy of acquiring high quality assets across regulated markets.

“We continue to see a healthy pipeline of acquisition opportunities as we seek to both strengthen and broaden our market reach during 2018.”

It’s expected that the integration will be completed in the second half 2018, and it follows on from XLMedia recording a record-breaking 2017, in which the expanded enterprise reported an increase in revenue of 33%.

The group also recently expanded its Finnish footprint with it taking control of a number of Good Game sites including Nettikasinot.com and Netticasinot.com.

Totally Gaming says: With the importance of acquisitions and expansions increasing for affiliates, this latest step for XLMedia pushes the group into a growing market, as it's anticipated the online bingo market will be worth £1.2billion by the end of 2018.

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