Sun Bingo unveils high-profile marketing campaign

Sun Bingo unveils high-profile marketing campaign

Tuesday, February 27, 2018 Posted by Michael Lawson
The online operator has linked up with London's The&Partnership.

Sun Bingo has appointed London agency The&Partnership to help with a platform rebrand. The partnership will see The&Partnership help refresh the brand with a target campaign spanning TV, print, radio, digital and social - titled ‘Are You Gonna Bingo?’

The campaign, which launched last Wednesday, will start with a film and music video starring up-and-coming Bristol comedian Jayde Adams and directed by acclaimed director Jack Clough, who most recently directed BAFTA-winning comedy series ‘People Just Do Nothing'.

The campaign is part of a wider strategy to drive brand awareness and registrations to its easy-to-access, web-and-app based offering, supported by tech giant Playtech.

Kate Bird, The Sun’s Chief Marketing Officer, said: “Our readers and customers love The Sun brand for being loud, proud and fun, so we challenged the The&Partnership London to refresh our award-winning, world-record-breaking Sun Bingo brand in a fun and exciting way.

“The team have created a memorable and entertaining campaign to capture our target customers’ attention and engage them even further with The Sun Bingo brand. We are hoping to attract a new audience with this new approach for the category.”

Yan Elliott, Joint Executive Creative Director at The&Partnership London, said: “With Jayde Adams in front of camera and Jack Clough behind it the team have created something genuinely funny. What this campaign does is get straight to the heart of one of life’s big questions: Are You Gonna Bingo?”

Hannah Swales, Head of Sun Bingo, told "Our new marketing campaign reflects on our strategy going forward by bringing bingo to the masses, and taking on The Sun's humour and creative approach whilst keeping our players continue at the heart our platform.  We've developed a strong proposition and strategy for the business going forward, we've started well and we are on course for our future targets."

Totally Gaming says: Sun Bingo is one of the world’s most recognisable online bingo brands, and this high-profile marketing campaign will reinforce this even further. And with a BAFTA-winning director at the helm, it’s a case of no expense spared for the Alderney-based operator.

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