Sarah McGibney targets Gala growth through product innovation

Sarah McGibney targets Gala growth through product innovation

Friday, February 9, 2018 Posted by Luke Massey
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McGibney has replaced Angus Nisbet as Brand Director

Sarah McGibney has been tasked with growing the Gala brands through innovation after being appointed Brand Director across all of the Group’s gaming labels.

She has joined the company, which operates the likes of GalaBingo.com, GalaCasino.com and GalaSpins.com, after three years with IGT as Marketing and Network Operations Director.

Prior to her time at IGT, McGibney worked at a number of other notable companies including St Minver, a provider of integrated gaming solutions for European sportsbooks, and online operator Sportingbet, where she spent two years as Head of CRM.

Alison Digges, Managing Director of Gaming Brands at Ladbrokes Coral, told TotallyGaming.com: "Sarah’s key objective is to continue to grow the Gala brands through further innovation in product and marketing strategies across all brands with particular focus on investing more heavily in Gala Spins launched last year and growing at a rapid rate."

“Sarah comes with a long background in the gaming industry and we are very happy to have her on board sharing her wealth of knowledge,” Digges added. “Her experience will ensure she is will equipped to embrace any opportunities and challenges for the brands and make great strides in the marketing this coming year.”

Totally Gaming says: Sarah McGibney has replaced Angus Nisbet in the role, who is moving on to Playtech Bingo as Digital Managing Director. It will be particularly interesting to monitor her work on the bingo side - Gala Bingo marked the start of 2018 by kicking off a new sponsorship deal for Afternoon Entertainment on Channel 4.

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