NetEnt expands UK presence with Rank deal

NetEnt expands UK presence with Rank deal

Tuesday, June 21, 2016 Totally Gaming
NetEnt executive Enrico Bradamante said Rank Group partnership will further drive growth for them in the UK market

NetEnt executive Enrico Bradamante said his company has strengthened its position in the UK market after signing a customer agreement with Rank Group.

Under the terms of the agreement with Rank, NetEnt will deliver its online casino games to the Grosvenor Casinos and Mecca bingo brands.

“I am delighted to enter into this partnership that will further drive growth for us in the important UK market. I am confident that we can support Rank in growing its digital business and that our award-winning games will be much appreciated by Rank’s customers”, said Bradamante, managing director of NetEnt Malta Ltd and chief of European market operations.

Earlier this year, it was announced that Grosvenor Casinos would deploy Playtech’s Neon casino management system across its chain of 55 brick-and-mortar casinos in the country.

Ciara Nic Liam, head of casino and games at Rank Digital, said: “We are thrilled to be adding NetEnt’s award-winning game content to our Grosvenor and Mecca online brands. NetEnt has a proven track record in the UK market and we look forward to extending our offering with games from its portfolio that we know will resonate well with our players."

TotallyGaming.com says: "NetEnt continues to expand its reach in the UK after major deals in the US and Europe."

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