Mecca reveals multi-channel ambitions behind award-winning app

Mecca reveals multi-channel ambitions behind award-winning app

Friday, June 10, 2016 Posted by Andy McCarron
Simon Woolf, Director of Mobile at Mecca Bingo, discusses the multi-channel experience

An ambition to bring together online and offline has seen Mecca Bingo scoop an industry award for its ‘My Mecca App’.

Designed primarily to appeal to Mecca’s bingo hall customer base, the new app reflects the company’s target to offer a seamless experience across the channels.

Simon Woolf, Director of Mobile at Mecca Bingo, told “Mecca Bingo is always looking for new games to bring to its customers on and offline, ensuring cross channel consistency of content and branding.

“The My Mecca App has been specifically developed to enhance the experience for customer’s in-club and a recent update has seen the launch of a digital version of the membership card.”

The MyMecca App won ‘Best Native App’ at the recent EGR Marketing and Innovation Awards 2016 and also picked up the Innovation in Bingo award for the launch of Emoji Bingo, which swaps the traditional numbers for emojis in a twist on the original game.

Woolf said that bingo is flexible enough to be able to offer customers something fun that they haven’t seen done with the game before.

He explained: “There are regulatory restrictions as to how much you can play around with the format in the back-end but the success of Emoji Bingo shows that customers are really enjoying a differentiated front-end experience; our other new variant, Burst, is also testament to that.”

Mecca Bingo recently also won Best Bingo App at the App Gaming Awards, which recognise innovation in the mobile app industry.

Woolf commented: “We’re very proud of our award wins so far this year – we certainly seem to be on a roll! We are continually looking to take our digital based bingo, in the UK and internationally, to the next level, giving our customers a seamless multi-channel experience.”

TotallyGaming Says: “Making sure the online experience matches up with a retail environment can be tricky, but as more bingo hall players become au fait with playing with tablets in the offline space then the online interface will at least be recognisable to them. The use of an app in bingo halls as a bridge to the online environment is a clever way of creating that seamlessness.”


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