Jeremy Kyle Show has perfect DNA to father Sun Bingo sponsorship

Jeremy Kyle Show has perfect DNA to father Sun Bingo sponsorship

Tuesday, July 17, 2018 Posted by Joseph Streeter
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The new sponsorship deal begun on Monday

Sun Bingo has agreed a deal to become the lead sponsor of ITV’s daytime programme ‘The Jeremy Kyle Show’.

Having first aired in 2005, The Jeremy Kyle Show has gone from strength to strength and is now considered a flagship asset for ITV’s daytime TV programming.

The sponsorship sees Sun Bingo secure TV idents for the morning program alongside video-on-demand VOD promotional content.

Additionally, the sponsorship will be additionally supported with exclusive social media inventory, which represents a first for any commercial partner involved with The Jeremy Kyle Show.

Commenting on the deal, Hannah Swales, Head of Sun Bingo, stated: “The Jeremy Kyle Show is one of the UK’s prime daytime TV shows with over 3000 episodes to date. We are excited to be partnering up with ITV and we’ll be looking to build on our latest campaign of ‘Are you Gonna Bingo’ to deliver a fun and engaging message to a brand new audience.”

Yan Elliott is an Executive Creative Director at The&Partnership London, the marketing team behind the advert’s creative content. He added: “It was a delight to have comedian Jayde Adams back in the studio from our ‘Are You Gonna Bingo?’ campaign to help us create some genuinely funny, relatable characters. The partnership with Jeremy Kyle is perfect for the brand, and we hope Jayde and her pals keep audiences as entertained as the show does.”

Totally Gaming says: The new deal marks Sun Bingo’s continued creative sponsorship mission. With this latest deal being supported by Pulse London’s sister agency The&Partnership, it’s undoubtedly a partnership that can elevate the exposure of Sun Bingo.

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