Jackpotjoy joins ConversionBet player personalisation mission

Jackpotjoy joins ConversionBet player personalisation mission

Wednesday, April 4, 2018 Posted by Luke Massey
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Gaming operator partners with behavioural player acquisition expert

Jackpotjoy has set about maximising its personalisation capabilities by partnering with ConversionBet, a player acquisition specialist on a mission to “put an end to meaningless experiences”.

The bingo-led Group, which operates flagship brand Jackpotjoy alongside the likes of Vera&John, Starspins and Costa Bingo, will utilise real-time technology from ConversionBet to start issuing the right messages to its players at the right time.

ConversionBet has already provided customisation and behavioural-driven products to a number of operators in the gaming industry, including Betsson Group and GiG.

Dan Morrison, Founder & CEO of ConversionBet, told TotallyGaming.com: "We have long been working towards making onsite remarketing campaigns increasingly sophisticated.

“ConversionBet uses data we've gathered through generating billions of user interactions to make it easy to locate your target and hit it first time, zeroing in on where your campaigns will have the most impact and showing you what approach to take.

"When operators like Jackpotjoy PLC choose ConversionBet to help their brands in key, competitive markets, it demonstrates a shared mission to put an end to meaningless experiences. We’re now in a partnership to help Jackpotjoy continue to be customer-centric and be one of the most innovative operator groups in the gaming market.”

Jeff Mitchell, Operations Manager at Jackpotjoy Group, added: “Controlling our own technology is fundamental to delivering our differentiated product.

“The ConversionBet platform will allow us to communicate with our visitors prior to entering our registration process making for a smooth and highly personalised acquisition journey that will not only impact conversion figures, but also lifetime value stats.

“It’s vital that we retain control of our roadmap to ensure flexible and agile innovation and to move faster than our competition. ConversionBet provides this for us.”

Totally Gaming says: ConversionBet impressed the decision makers at Jackpotjoy with a platform which maximises conversion by translating visitor behaviour into personalised acquisition journeys. The data will help the operator’s stable of brands to stand out from its market rivals.

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