iSoftBet launches new partnership with Red Rake

iSoftBet launches new partnership with Red Rake

Wednesday, November 8, 2017 Posted by Joseph Streeter
The partnership can allow iSoftBet to target and enter new, regulated, markets

Online and mobile casino content provider iSoftBet has added firepower to its Game Aggregation Platform (GAP) after integrating Red Rake Gaming’s full suite of games.

Following the integration, iSoftBet’s operator partners will gain access to 30+ slots and 10+ video bingo games, including popular titles such as Wildcano, The Sherlock Files and Siberian Wolf.

The partnership bolsters the supplier’s GAP, which already offers more than 1,000+ titles from 30+ developers including Playson, Habanero and Realistic Games. The portfolio also boasts iSoftBet’s own original and branded games.

Michael Probert, Head of Business Development at iSoftBet told “This deal will allow iSoftBet to target and enter new, regulated, markets where video bingo games are hugely popular, particularly Latin America. It is about building a rounded game portfolio that we can offer to operators in regulated markets all over the world; we trust our partners to know what games appeal to their players. Red Rake also offers a solid portfolio of exciting and innovative slots games, allowing us to offer even more variety and choice to our partners.

He added: “The addition of Red Rake’s bingo games allows iSoftBet to offer its operator partners a more rounded content portfolio. It makes sense to offer as many verticals as possible, even if certain types of game are not relevant to all markets. Bingo games tend to be hugely popular in parts of Latin America where they can be the leading product. iSoftBet is focused on entering as many regulated markets as we can, so it’s vital for us to ensure we can offer the leading product in each region to operators.”

A key part of the deal will be the integration of Red Rake’s bingo product into iSoftBet’s offering. Probert detailed just the current landscape for bingo games in comparison to casino gamesby saying "it really depends on the market".

“If you take Spain, for example, video bingo is a key additional product operators want to offer their players," he continued. "The real value tends to lie in slots and casino games, but by offering bingo operators can reach a broader player base, driving acquisition and retention. In markets such as Spain, video bingo can also be used as a powerful cross-sell tool to slots and casino.”

Probert concluded by revealing just how ‘incredibly busy’ business has been for iSoftBet so far this year: “We are really is firing on all cylinders right now," he said. "We have integrated our own original and branded games with a huge number of tier one operators, including GVC, Hattrick, Microgame Italy and Codere. We have also seen a huge take-up of our Game Aggregation Platform, which offers operators more than 1,000 titles from 35 game providers including Habanero, Realistic and now Red Rake Gaming.

“Most importantly, however, we have significantly grown our game development team. This has seen us appoint a new head of studio, and add major firepower to our roster of talent with more designers, mathematicians, developers and coders. It has allowed us to take the business to the next level by producing innovative and ground-breaking games that are loved by operators and players alike.”

Totally Gaming says: The portfolio provided by Red Rake is one that will help inevitably help iSoftBet’s expansion into new markets, furthermore,  given the strong credentials of both aspects of this partnership, it’s very much anticipated that both can combine and produce innovative slots.

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