GVC migrates Foxy Bingo to proprietary platform

GVC migrates Foxy Bingo to proprietary platform

Monday, November 26, 2018 Posted by News Team
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New platform will offer a more personalised player experience

GVC Holdings has migrated Foxy Bingo to a proprietary technology platform, ending the brand’s long association with 888’s B2B division Dragonfish. 

The site is now powered by a purpose-built bingo client, which has been developed following extensive consultation with Foxy Bingo’s players. The client has been designed to offer the best possible player experience, and is supported by advanced segmentation tools to tailor content and communications to each user’s preferences. 

The migration also gives GVC complete control over the customer-facing web interface, which has been integrated with the back-end functionality of GVC’s core technology platform. 

As a result of the migration GVC is to significantly expand the range of games available to Foxy customers, rolling out a range of in-house and third-party titles in the coming months. 

“This is a landmark moment for Foxy Bingo,” GVC head of Foxy brands Jon Bowden said. “The migration onto our proprietary platform allows our marketing, operations, CRM and VIP teams to build an experience fit for our players across everything we do. We are now able to talk to our players through segmented communications, ensuring we're speaking to the right players at the right time.

“From a product perspective, our new bingo client has been built on robust player feedback and a wealth of expertise, creating a best in market bingo experience,” he continued. “We are also confident our players will love the new premium gaming content that we can now offer.”

Bowden added that there would be a focus on personalisation going forward, looking to offer each customer an experienced tailored to their needs. Foxy’s sister brand, Cheeky Bingo, has also been migrated to the new platform.

“We have big plans and aspirations for 2019 and beyond and this migration is a huge step for us in delivering our visions for Foxy,” Bowden added.

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