GalaBingo hatches plan to increase market share

GalaBingo hatches plan to increase market share

Wednesday, April 18, 2018 Posted by Michael Lawson
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After hatching, all the chicks were taken into the care of the 24-acre farm.

GalaBingo.com has carried out its second annual ‘Hatch of the Day’ - a live-streamed lottery game featuring hatching chicken eggs - as it implements a number of out-of-the-box marketing strategies.

With support and guidance from a charity farm with more than 25 years’ experience in animal care and welfare, GalaBingo arranged for 49 fertilised chicken eggs to be placed into a special, temperature-controlled incubator for 21 days, with the eggs expected to hatch on Easter Monday (2nd April).

From 22nd March-1st April, participants could enter via a competition entry form on the GalaBingo Facebook page, by guessing which six numbers would hatch first. The prize was £350 of Thomas Cook holiday vouchers, and a Hotel Chocolat Family Hamper.

Gemma Sanders from Cheshire was randomly selected to be the winner, after no entrants managed to correctly guess six chicks to hatch within the live stream time period. Commenting on her win, she said: “I heard about the offer through Facebook, but didn’t think I’d win! It was a lovely surprise, and definitely brightened up my Monday. I’m going to use the holiday vouchers for a nice British holiday with my husband, either a caravan break or an overnight city stay.”

Jon Bowden, Head of Acquistion Marketing across all Gala Brands, told TotallyGaming.com about the firm's wider marketing strategies: "In 2018 we aim to land a wealth of exclusive products and promotions that extend our brand promise of 'Play Happy' to both new and existing players. We will activating these efforts both ATL and through the line, including through sponsorship and TV Media.

“Partnering with such well known brands that resonate with our players such as Coronation Street, Emmerdale and The Chase, we strive to bring our players best in market content, games, entertainment and exclusive experiences. After securing sponsorship of 'Afternoon's on 4'  from the start of 2018 (including national favorite - Countdown) we're always on the look out for new ways to reach our players.

“With our recently executed Gala Spins TV campaign we want to bring to life our 'Spincredible' range of games. We've big plans for our newest addition to the Gala family, and after focusing on getting the brand to market in 2017, we're now focused on growing the brand. With exclusive Slingo games as part of our portfolio we will be promoting Spins throughout the year through all channels with a new look and feel site, logo and 'Spincredible' branding.”

Totally Gaming says: The online bingo industry continues to grow, and Gala Bingo has implemented a number of innovate marketing strategies to ensure it gets a large slice of the pie. By incorporating soap operas into its campaign the firm is appealing to its core audience - a surefire way to boost figures.  

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