Betsoft targets new audience through Bingohygge.dk launch

Betsoft targets new audience through Bingohygge.dk launch

Friday, February 9, 2018 Posted by Joseph Streeter
It will focus on the Danish market, primarily women aged 30 to 65

Betsoft Gaming have announced that Spillehallen.dk will be launching its games across Bingohygge.dk, a new site for the Danish market targeting women aged 30 to 65.

Bingohygge.dk will be offering Betsoft’s full suite of gaming software to its players, including Slots3™, ToGo™ mobile and Classic Slots.

Annamaria Anastasi, Betsoft Marketing Director, told TotallyGaming.com: “Betsoft has been experiencing significant growth in regulated markets over the last year. Having a major operator like Spillehallen add our product to another one of their brands in Denmark clearly shows that our content is in high demand in this region.”

Aaron Axisa, Account Manager at Betsoft Gaming, added: “It is brilliant to target Bingohygge.dk toward a female audience.  Women are the fastest growing player demographic in our business, and we are sure that building a site customized to that group will be a resounding success. We know Spillehallen.dk has the experience and dedication to create a superior experience for these players.”

Erik Boye Hansen, CEO of Spillehallen.dk ApS, added: “Spillehallen.dk is a well-known company in Denmark both for our online casino site Spillehallen.dk and for producing the original Danish slots both for the online and offline market.

“We are now forming partnerships with different media companies, where we offer white labels for the Danish online casino market. The first partner is Vores Medier and we are very excited about launching www.bingohygge.dk with them.”

Totally Gaming says: Expanding to not just to new markets, but to new demographics always represents strong, positive intentions. However, in this case it also presents a great challenge for Betsoft, as although Denmark can be an accesible market, reaching the female demographic can be quite tricky.

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