Las Vegas-headquartered casino giant Wynn Resorts has entered into a strategic partnership with European sports betting operator BetBull.  

The partnership sees the pair commit to pursuing sports betting opportunities in the US market, combining Wynn’s well-known brand with BetBull’s operational and technological expertise in sports betting. 

As part of the partnership Wynn is to make a minority equity investment in BetBull, securing a 22.5% stake in the company. 

BetBull was founded by serial entrepreneur and former bwin consultant Sadok Kohen, and holds a licence from the UK Gambling Commission. It has also secured investment from former 888 and bwin chief executives.