William Hill’s Royal Ascot profits wiped out by late Toni Kroos goal

William Hill’s Royal Ascot profits wiped out by late Toni Kroos goal

Monday, June 25, 2018 Posted by Luke Massey
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It has been estimated that the goal cost William Hill up to £6 million

Toni Kroos’ stoppage time winner for Germany against Sweden has gone down as one of the most expensive goals for William Hill in FIFA World Cup history.

It was reported on social media over the weekend that William Hill was set to win £2.5 million from the game, only for the Real Madrid man’s late effort to bring about a £1.3 million loss.

However, the goalposts have now been significantly moved on this £3.8 million estimate, with William Hill now confirming the swing to be closer to the £6 million mark.

Having factored in the accas placed across William Hill’s online and retail divisions, the operator has said that it would have made £4 million had the defending champions failed to win, only for Kroos’ goal to lead to a £2 million loss.

Admitting that this £2 million loss is still a “closest estimate” at this stage, William Hill said it was a painful to see so much of its Ascot profits “wiped out” by the German comeback.

The company’s Media Relations director Rupert Adams said while it’s difficult to quantify or prove, it was “probably the most expensive goal in the history of the World Cup for William Hill”.

Toni Kroos was the subject of so much of the weekend’s betting talk, not just for the importance of his goal, but also for where he struck the ball. An opportunistic Sky Bet punter would have landed more than £5,000 had it been from outside of the box, but it was deemed to be two inches inside.

Totally Gaming says: It was a bitter pill to swallow for William Hill, but it has to be placed in the context of a bookmaker friendly opening to this summer’s World Cup. Fortunately for the operator, this estimated £2 million loss can also be offset by a successful five days at Ascot.

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