William Hill unveils Perfect Hat Trick Competition coupon for Russian World Cup

William Hill unveils Perfect Hat Trick Competition coupon for Russian World Cup

Thursday, June 14, 2018 Posted by Joseph Streeter
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The firm is looking to standout at this summer’s showpiece event

William Hill are celebrating the biggest competition in football, as the best players from across the globe come together for a spectacular month of action.

Building on the popularity of customer football competitions William Hill has strengthened its World Cup offering with the Perfect Hat Trick Competition coupon, which is given out to customers when they place a £5 bet on the World Cup.

In order to be successful, punters just need to correctly predict the exact number of goals, cards and corners in each of the three selected matches for the chance to win £250,000 every day. The prize will increase throughout the tournament building to £1 million for the Semi-Finals and Final.

Commenting on the new promotion, Danielle Fenton William Hill Retail Marketing Manager told TotallyGaming.com: “Early signs are that the Perfect Hat Trick coupon is proving very popular, we have already handed out tens of thousands of them and fingers crossed we will be making a millionaire during the World Cup.”

To kick off the tournament the prize for the first coupon is also £1 million. Which will be promoted in National press where readers of the Daily Mirror can get a free entry exclusively in William Hill shops. Outdoor digital media in key retail locations across the country will also be used to create excitement around city centre shops.

Plus all players who take part in the Perfect Hat Trick will go into a daily prize draw to win £5,000. The prize draw will happen every match day and will be broadcast across the 2,350 strong retail estate. The draw promises to feature some William Hill ambassadors include Robbie Savage announcing the winning customers.

Fenton added: “We wanted to create an atmosphere in-shop that really captures the excitement of the tournament in the lead up to and for the duration of the World Cup.”

The retail promotion follows on from the firm detailing its online World Cup offering where every day of the World Cup, all Williamhill.com customers will be given a free scratch card, giving them three separate chances to win.

The includes a sports bet, a gaming bonus and one entry into our weekly special prize daw (there are some amazing prizes up for grabs, starting with a top prize of £50,000 for our first draw on Saturday 16th June). Across the five weeks of Scratch of the Day, William Hill will give away over five million bonuses to their customers.

Totally Gaming says: The World Cup is a spectacular opportunity for both remote and non remote gambling, therefore for William Hill to offer strong promotions both online and in-shop is a move that can lead to the firm maximising the potential of the tournament.

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