William Hill rolls out new 'Nobody Harmed by Gambling’ initiative

William Hill rolls out new 'Nobody Harmed by Gambling’ initiative

Wednesday, July 18, 2018 Posted by Michael Lawson
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Philip Bowcock - "A sustainable future for William Hill depends on it."

A new responsible gambling initiative announced by William Hill is aiming to “have a positive impact on people’s lives”, according to the firm’s Group Director of Strategy & Sustainability.

Lyndsay Wright presented the programme, entitled ‘Nobody Harmed by Gambling’, noting that William Hill is prepared to cooperate with the widest pool of stakeholders, as the bookmaker tackles an industry-wide challenge, linked to a range of social and cultural factors.

“This isn’t going to be a smooth ride,” she admitted. “There will be bumps along the road. We will be criticised and some of that criticism will be fair. But we believe that it’s only by setting out with a bold ambition that we’ll start to see that change we want – and to have a positive impact on people’s lives.”

The drive is underpinned by ‘nine core commitments’ guiding the bookmaker’s long-term social responsibility ambitions, and training will be supported by research and findings undertaken by the BetKnowMore UK programme,

Expanding on Nobody Harmed by Gambling further, William Hill Group Chief Executive Philip Bowcock explained: “Its incumbent on us, as one of the leading betting brands in the UK to eradicate problem gambling. Just taking the money and running is not an option for William Hill”.

“We must recognise the hidden side of gambling and get much better at helping our customers stay safe, in shops and online, in the UK and around the world. Society expects it, our customers need it and a sustainable future for William Hill depends on it.”

Totally Gaming says: When one of the most recognisable names in the world of sports betting unveils an innovative new responsible gambling campaign, it’s something that really ought to be commended and recognised as a step in the right direction. The British gambling industry has taken a bruising so far in 2018, but this could well be a turning point.

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