William Hill reveals £10,000 World Cup liability guarantee

William Hill reveals £10,000 World Cup liability guarantee

Thursday, June 7, 2018 Posted by Joseph Streeter
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The move follows on from the success of the group’s horse racing guarantee

Looking to provide a superior sportsbook offering at the World Cup, William Hill has revealed that for the tournament’s duration it guarantees to accept single bets with a minimum of a £10,000 liability on all 90 minute markets.

The firm has revealed that the guarantee will apply to all William Hill customers, including those who might previously have had restrictions.

It comes after the firm received much praise for its successful bet liability offer on ITV races earlier in the year, after it guaranteed to lay customers to lose a minimum of £5,000 for win bets placed in shop on all ITV races, additionally online customers were able to bet to win a minimum of £1,000 at the available price.  

However, the group has taken its World Cup offer a step further, already guaranteeing to accept online bets with a minimum of a £10,000 liability for the first round of games, with the guarantee also being available in shop on the day of the games.  

William Hill Group Trading Director Terry Pattinson commented: “We aspire to be the bookmaker of choice for the World Cup and we hope this commitment will encourage customers to choose William Hill for the tournaments duration.”

It’s a guarantee that’s likely to appeal to higher staking sports bettors, especially given how punter friendly the 2014 World Cup group stages were, with a large amount of results going in favour of bettors.

Further emphasising the potential of the guarantee, a William Hill spokesman told TotallyGaming.com: “In the group stages there are plenty of mismatches and it will be interesting to see if our customers are prepared to risk large sums to cash-in on the guarantee. For example Belgium are 3/20 to beat Panama, therefore a stake of £66,666.66 would be required to win the £10,000 guarantee.”

Totally Gaming says: This guarantee from William Hill is one that will undoubtedly appeal to those punters looking to take a strategic approach at the tournament. With the operator ensuring it will satisfy the needs of high staking customers, it’s in pole position to take advantage of the opportunity that comes with football’s showpiece event.

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