William Hill marketing chief to depart

William Hill marketing chief to depart

Wednesday, December 24, 2014 Totally Gaming

Kristof Fahy is to leave his role as chief marketing officer of UK bookmaker William Hill.

Fahy, who joined William Hill in January 2010 following a three-year spell as vice-president of marketing at internet company Yahoo!, will leave in March 2015.

The news comes after William Hill reported strong results following the 2014 Fifa World Cup and a £130m ($201m/€165m) marketing campaign.

When contacted by TotallyGaming.com, Fahy and William Hill would not comment further on the news or the reason for his departure.

However, Fahy posted on his personal Twitter feed: “Leaving William Hill in March. What a brilliant five years. Great to have been part of the team that put us back at Number 1.”

William Hill ran a 'Make Every Moment Matter' advertising campaign via television, print and social media in the UK during the World Cup.

The heavy promotion helped William Hill to record an 80-per-cent increase in betting to £227m compared with the 2010 tournament in South Africa, with the bookmaker registering a £27.8m gross win.

William Hill is also the title sponsor of the PDC World Darts Championship, which is currently taking place in London. William Hill signed an initial two-year deal in April, which was described as a seven-figure deal.

At the time, Fahy, who has also held directorships at Blackberry and Orange, said: “The World Darts Championship is a great addition to our brand sponsorship portfolio. It’s a great fit. The UK’s biggest bookmaker and the biggest event in darts.”

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