White Hat and Gamblit boosted by Gambling Commission approvals

White Hat and Gamblit boosted by Gambling Commission approvals

Thursday, November 6, 2014 Totally Gaming

Online casino and bingo operator White Hat Gaming and technology provider Gamblit Gaming have secured licences from the UK Gambling Commission.

White Hat has been granted a Combined Remote Operating Licence by the UK regulator while Gamblit has sealed a Continuation Remote Operating Licence. 

Marc Weinberg, the chief marketing officer at White Hat, told TotallyGaming.com that securing the licence is a crucial step for the company, which provides a software platform that enables clients to offer aggregated casino games from multiple suppliers.

“Now that we have the UK licence it opens up new marketing and advertising opportunities, which will both expand our core software business offering and promote existing brands on our platform,” he said.

“We are always on the look-out for new licensees who want to partner with us to provide them with a software solution.

“The UK licence immediately gives us more visibility at events such as ICE TotallyGaming, where we will of course be exhibiting, and it provides those potential partners with a level of comfort when they see that we already have the full licence.”

Weinberg also said that securing the licence was particularly important due to the “massive growth potential in 2015” of the White Hat Bingo Network, which is “largely made up of UK players”.

He added to TotallyGaming.com: “We have an international presence but the UK market is crucial to us. There was never a doubt about the need to obtain a UK gambling licence and then to grow our local market share.

“Obviously UK players have many choices when it comes to casino brands, but the market is certainly not saturated. We believe that if you offer a wide variety of gambling content along with exceptional service and you're locally regulated then the UK market can be the engine that drives overall growth.

“We are in the process of rolling out an aggressive online marketing campaign that promotes our software platform and our existing bingo and casino clients. We are also expanding our affiliate network by focussing on UK-based affiliates.

“In the past many were understandably hesitant to work with brands that did not have a Tier 1 or UK licence. Now that we have a full UK licence we can also explore new avenues such as UK paid search as well as offline advertising.”

Like White Hat, Gamblit has also gained approval from the watchdog following the introduction of the Gambling (Licensing and Advertising) Act, which came into force on November 1 and requires operators and software providers that accept UK-based customers to have a UK gambling licence. 

Following its approval, Gamblit plans to operate a UK-facing online casino.

“Our Alderney office will be the first to launch truly creative and engaging real-money interactive games,” Gamblit chief executive Eric Meyerhofer said.

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