What can William Hill bring to Germany betting debate?

What can William Hill bring to Germany betting debate?

Monday, November 2, 2015 Totally Gaming
William Hill has joined the German Betting Association

William Hill is aiming to aid the path towards regulated sports betting in Germany after joining the German Betting Association (DSWV).

Both the UK giant and Bet-at-home have joined the DSWV as the organisation attempts to raise the pressure on the country’s authorities to advance a regulated license framework.

Last month, TotallyGaming.com reported that the state of Hesse’s highest court had called for a complete overhaul of the country's gaming legislation, with last year’s controversial awarding of betting licences ruled “flawed and opaque”.

The European Commission (EC) has also expressed doubts about the legality of Germany’s betting framework, and Michael Leadbeater, head of legal department at William Hill, said that his company’s expertise can only strengthen the push for a regulated framework.

"For more than 80 years, William Hill has offered sports betting in both the UK and in many other markets and has gained unique experience and built extensive expertise in this area,” Leadbeater said. “William Hill sees the co-operation with other vendors in the industry as an essential tool for successful market regulation.

“The company is pleased, therefore, to bring its expertise into the debate around the regulation of the German sports betting market.”

The DSWV was formed in 2014 and now has 13 members following the arrival of William Hill and Betclic Everest-owned Bet-at-home.

DSWV president, Mathias Dahms, added: “We welcome the commitment of Bet-at-home and William Hill to the DSWV. With our new members we will work increasingly for more legal certainty, competition and consumer protection in Germany.

“The recent regulatory efforts of the federal states are factually and legally failed. A constructive political fresh start is needed now.”

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