Voluntary TV gambling ad restrictions will allay concerns – William Hill

Voluntary TV gambling ad restrictions will allay concerns – William Hill

Wednesday, October 1, 2014 Totally Gaming

William Hill has insisted that a voluntary ban on showing free bets or money advertisements on television before the so-called ‘watershed’ of 9pm will help to ease public concern about gambling advertising.

William Hill and three rival UK bookmakers – Ladbrokes, Paddy Power and Coral – have backed the new scheme, which has been activated today (Wednesday).

“We, amongst the other operators, have chosen to develop this self-regulation to address public concern,” a William Hill spokesperson told TotallyGaming.com

“The changes we have announced go to the heart of people’s concerns – they don’t want to see gambling ads which incentivise people to bet when young people in particular may be watching.    

“So, those are the ads we will take off air from today.”

Confirmation of the removal of such advertising before 9pm has come after the same four operators last month agreed to a voluntary self-regulation scheme as part of a wider commitment to more responsible gambling advertising.

“We are voluntarily giving 20 per cent of window space to responsible gambling messages; the group of Paddy Power, Ladbrokes, Coral, and Paddy Power own the majority of the UK’s betting shops,” the spokesperson added.

“We are also creating the Senet Group, which will promote best practice in responsible gambling standards among our members. 

“Today, we are also committing to fund and create a responsible gambling advertising campaign and there will be greater prominence for responsible gambling in all our messages.”


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