Tote Ireland targets growth from new affiliate programme launch

Tote Ireland targets growth from new affiliate programme launch

Tuesday, April 10, 2018 Posted by Joseph Streeter
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Affiliates can utilise the expertise of both Tote Ireland and Income Access

Tote Ireland has targeted a new level of customer acquisition by partnering with Income Access for the launch of its new affiliate programme.

An integral factor for affiliates looking to partner with Tote Ireland will be that the pool betting site boasts an expansive offering, allowing Tote bets from Ireland, the UK, USA, Hong Kong, France and Dubai. Tote Ireland also offers Colossus Bets pools for football and other sports, in addition to betting markets for Irish greyhound racing.

Outlining why partnering with Tote Ireland is such an alluring prospect for affiliates, Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, told TotallyGaming.com: “Tote Ireland is a very established brand in the Irish market, with its offering in the country’s pool-betting space dating back to 1930.

“Tote Ireland has a strong reach – as a subsidiary of Horse Racing Ireland, the national horse-racing governing body, it offers pool betting on all 26 racecourses in the Irish Republic. When the brand’s football and greyhound betting offerings are also factored in, Tote Ireland provides European and international sports-betting affiliates with a strong and wide-ranging promotional opportunity.”

Emphasising why it’s so crucial that Tote Ireland picks the right affiliate partners, he added: “From its cost-effectiveness to strong ROI, affiliate marketing has always had great potential as an acquisition channel for European sports-betting operators.

"However, the operators that have fully reaped the diverse benefits of the affiliate channel have had a strong focus on ensuring that their affiliate partners promote their brands responsibly. This remains as true in the current regulatory environment as ever.

“As always, the Income Access affiliate team will ensure that the Tote Ireland brand is promoted by affiliates in a responsible manner that is compliant with all existing gambling and marketing regulations. From affiliate recruitment to day-to-day management of individual affiliates, this established approach is designed to support Tote Ireland for strong and sustainable growth going forward.”

Totally Gaming says: With its varied global offering Tote Ireland can be looked at as a strong partner for affiliates, especially given that Tote Ireland can provide the affiliate market with a unique approach by paying commission on both winning and losing bets. However, given that it's licensed by the Irish government as the sole operator of pool betting on Irish horse racing, and is also regulated by the UK Gambling Commission, the organisation must pick the affiliate partners it wishes to work with carefully.

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