Titanbet censured over expired Grand National promotion

Titanbet censured over expired Grand National promotion

Thursday, August 17, 2017 Posted by Luke Massey
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The sportsbook failed to remove an expired Grand National promotion

Titanbet, the Playtech-run online sportsbook, has been censured by the Advertising Standards Agency (ASA) after it failed to remove an expired promotion on Grand National day, leading customers to believe they could get a free bet if their chosen horse fell during the race.

The ASA was responding to a complaint that noted that the advert for the promotion and 'Bet Now' link still appeared after the free bet offer had ended on 8 April, the date of the Grand National, and therefore believed the ad misleadingly suggested that the promotion applied to the Grand National, challenged whether the promotion had been conducted in accordance with the CAP Code.

Recognising its mistake, Titanbet had already applied the promotion to customers who had placed bets on 8-9 April and that the accounts for those customers whose horses fell, were unseated or brought down were credited with the relevant free bet.

However, Titanbet did defend its position, pointing out that the terms and conditions that applied to the promotion were clearly set out a single click away with the “T’s & C’s Apply” button and that the T’s & C’s clearly stated in the third line that the promotion was only intended to apply on 6 April and 7 April.

It also said that it was appropriate to position the T’s & C’s one click away because there were nine promotions on the page which each needed to be summarised in a small banner ad, and therefore the space on the promotion page was limited.

Regardless, the ASA upheld the complaint. It explained: “We considered that consumers who clicked on the link would also understand from the headline claim on the subsequent page “Free Bet if your Horse is a Faller” that the promotion applied to the Grand National. While we acknowledged that smaller text below the headline claim included the closing date of the promotion, we considered that the text was not sufficiently prominent such that it was likely to have been overlooked by consumers, and in any case, should have also appeared on the initial promotions page.

“We understood that the promotion only applied to jumps races on the two days prior to the Grand National, but Titanbet had left the promotion on those two pages of the website on the day of the Grand National. Consumers who clicked the “BET NOW” link would still be able to bet on a horse on the Grand National, but if their horse fell, was unseated or was brought down; they would not be entitled to the free bet.

“Given that the day after the promotion ended was the biggest UK jumps race of the year and one of the biggest sporting betting events of the year, we considered that the Titanbet should have ensured that they had promptly removed the promotion from all sections of the website as soon as it had ended.”

Because Titanbet had failed to promptly take down the promotion once it had ended, ASA concluded that the promotion ‘had not been conducted under proper supervision’ and that it was likely to mislead consumers. Although the ASA welcomed Titanbet’s decision to honour the promotion for all customers, it concluded that the promotion had breached the Code.

Totally Gaming says: The case underlines the importance of making sure that expired promotions are removed swiftly from view, especially if operators don’t want them to be applied to major sporting events, as the prominence of T’s & C’s might not carry weight when compared to a large ‘Bet Now’ button.

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