Tipbet shows there's life outside football in betting partnerships

Tipbet shows there's life outside football in betting partnerships

Monday, October 3, 2016 Posted by Andy McCarron
Tipbet is hoping to attract the attention of Germany's basketball fans

Malta-licensed Tipbet has shown its belief in bookmakers spreading their wings with this week with a major deal agreed not in football, not in horse racing, but in basketball.

Tipbet became the Official Betting Partner and Premium Sponsor of the easyCredit Basketball Bundesliga in Germany. The European betting operator will now receive extensive LED screen promotion at matchday arenas, in addition to digital coverage on the easyCredit BBL site and across social media too.

Speaking to TotallyGaming.com about the thinking behind this agreement Gianfranco Capozzi, Tipbet social media manager, explained: “The partnership with the easyCredit Basketball Bundesliga was agreed for two main reasons. Firstly, it was part of a wider marketing strategy that has seen us partnered with numerous other sporting clubs such as SV Werder Bremen in the football Bundesliga.

"This partnership gives our brand big coverage in Germany – a country that is already a big market for us – during games both at the arena, and also digitally on the league’s website and social media channels. This will also advertise our big range of betting options for basketball that are available."

He added: “Another major reason was to follow customer trends and expand our portfolio. With the rise of esports, for example, there is a clear number of players who are not so interested in betting on football. We have answered this by providing a range of free streams for customers to watch events as they happen – including ESL eSport events where we sponsor the AD Finem team.

"We recognise the importance that basketball has to fans, and we hope to use this deal to ensure that users are aware of the range of bets that Tipbet offers for the sport.”

Totally Gaming says: With betting branding everywhere you look in the EPL, and football generally, it makes sense to move into other sports. Basketball is a popular sport in Germany, as well as other European markets, and with the Tipbet brand promoted on matchdays it should get a lot of eyeballs and attention.

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