Talking affiliates and esports with Polish bookie STS

Talking affiliates and esports with Polish bookie STS

Monday, March 5, 2018 Posted by Craig Davies
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Firm has launched an affiliate programme with Income Access

Poland’s leading bookmaker STS has launched an Income Access powered affiliate programme, designed to drive conversion rates and maximise online traffic.

Managed by its in-house team, but utilising the Paysafe brands platform and affiliate software, ‘STSpartner’ is to allow campaigns to be targeted at a city level according to a variety of players’ criteria, including language, device and browser amongst others.

Mateusz Juroszek, CEO of STS, has been speaking to TotallyGaming.com about the new relationship: “We have invested into an affiliate programme, because we see the potential to grow in this area. The first results are very promising.

“The Income Access affiliate platform will support the company in the management of its affiliate partnership programme and ensure the maximisation of the use of online traffic.

“Moreover, for the future clients of STS, the platform with which the programme is integrated will create the possibility to take advantage of additional, attractive promotions. The aim of the bookmaker is the optimisation of conversion rates.”

STS, who boasts a near 50% market share within its home nation, provides betting opportunities on a number of different leagues across many sports, as well as broadcasting 2,000 sports events per month via STS TV.

In addition, the firm also allows punters to bet on esports, stating it was “the first brand to introduce wagering on competitive video gaming contests to the Polish market.”

Juroszek went on to detail how crucial STS’ long term esports strategy is to achieve continued success: “It's another milestone in our long-run strategy. In 2014 we decided to extend our offer to esports. Then we started working on a dedicated part of the site, unique event calendar and hiring people from the esports world who let us better understand this dynamic and very exciting community.

“Naturally we became a leader with the widest pre-match and live offer in Poland, live streams without delays and focused on esports communication channels. Now it's the best time to use our experience from traditional sports sponsorship. So we decided to sign sponsors' contracts with Izako Boars, Paweł 'innocent' Mocek and Polish Esport League.

“Comparing 2014 to 2017 we observed three digit increases on esports. It looks promising and our goal is to become "bookmaker of first choice" for everybody in Poland interested in betting on esports.”

Totally Gaming says: Aligning its brand with Income Access and its affiliate platform seems a logical step forward for STS, as it aims for a period of strategic growth. On the subject of growth, offering betting on esports is one way to almost ensure sustained success through 2018, with the vertical tipped for yet more big things.

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