Swish deal: Basketball Australia partners with Genius Sports

Swish deal: Basketball Australia partners with Genius Sports

Monday, July 17, 2017 Posted by James Walker
Genius Sports’ 24/7 bet monitoring system will be used to monitor and evaluate real-time betting patterns

Basketball Australia has entered into an official data and integrity partnership with Genius Sports, as the governing body looks to combat the dual threat of match-fixing and betting-related corruption.

Under the terms of this agreement, Genius Sports’ 24/7 bet monitoring system will be used by Basketball Australia to monitor and evaluate real-time betting patterns from betting markets worldwide to detect any potentially suspicious activity.
The partnership between the betting technology firm and Basketball Australia will cover the Women’s National Basketball League and the South East Australian Basketball League, along with the top-level league in each Australian state.

“Bet monitoring systems are essential to any effective effort to combat the threats of match-fixing and betting-related corruption,” Genius Sports managing director, Steven Burton, told TotallyGaming.com.
“By investing in technology, Basketball Australia has secured vital visibility over global betting activity on its competitions.
“Furthermore, by taking steps to collect and distribute their official data to legal betting operators, Basketball Australia has ensured greater transparency and control over who uses their data and for what purpose.”
In addition to implementing the bet monitoring system, Basketball Australia also selected Genius Sports as its official data partner, controlling the supply of official data to legal, regulated betting operators around the globe.
“The rich official data that is collected will provide new revenue streams, increase fan engagement and extend the reach and profile of the leagues and clubs,” Burton said.
Genius Sports will work with each leagues’ statisticians to ensure the accurate and efficient collection of official data. The company will also provide ongoing training together with a unique digital platform, which facilitates real-time communication between the league and the statisticians.
Totally Gaming says: This new partnership will provide Basketball Australia with an unprecedented level of visibility and control over the supply and use of its official data. While any collaborations that help counteract the potential threat of match-fixing and betting corruption are a positive step, the partnership will also bring in-depth betting coverage of basketball to a new region and a new set of supporters.

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