The Stars Group seals NBA partnership

The Stars Group seals NBA partnership

Wednesday, December 12, 2018 Posted by News Team
Deal marks PokerStars operator's first partnership with US sports league

The Stars Group has been named an authorised betting partner of the National Basketball Association (NBA), its first deal with a professional US sports league. 

As an official partner of the NBA, the operator gains the right to use official league betting data and trademarks on its BetStars-branded sports betting site. 

The NBA will also promote The Stars Group’s brands including PokerStars, BetStars and PokerStars Casino via its official website, app and social media channels. In return the operator will promote the NBA across its brands, as well as working on responsible gaming initiatives in partnership with the league.

"The Stars Group is an accomplished global online gaming leader and we are excited to work with them on their first US sports league partnership," NBA head of fantasy and gaming Scott Kaufman-Ross commented.

”This dynamic partnership will be another way to create authentic fan engagement with league logos and official NBA betting data, while leveraging Stars' global expertise to further optimize the fan experience.”

The Stars Group’s senior vice president of US strategy and operations Matt Primeaux said he was excited to partner the the NBA.

"This agreement enables us to use official NBA data and league marks, providing a better experience to our customers, while working with the NBA to protect the integrity of games,” he explained.

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