Stan James Online retains brand name after takeover completed

Stan James Online retains brand name after takeover completed

Thursday, October 1, 2015 Totally Gaming
Unibet paid £19m for Stan James' digital business

Stan James’ online operation will continue to trade under its existing brand name following its acquisition by Unibet.

The £19m ($28.80m/€25.73m) deal was reported by in July, and was processed today (Thursday) with a cash payment in full “following the satisfaction of conditions precedent”, according to Unibet.

Unibet will consolidate the online gambling business of Stan James from today in its results, but reiterated that the transaction does not include the UK shops business operated under the Stan James brand, which for “a transitional period” has been granted rights to the brand.

“Stan James is one of the most well respected online gambling operators in the locally regulated UK market offering online sports betting, casino and poker,” a Unibet spokesman said.“Stan James Online will continue to trade under the existing brand and through the current platform and its customers need take no action as a result of today’s announcement.”

Privately-owned Stan James, which has approximately 150 employees based in Gibraltar who will be transferred to Unibet, saw gross wagering revenue of £10.5m in the year to May 31, 2015.

Denis Kelly, chief executive of Stan James Online, added: “We are delighted to join the wider Unibet group. There is a substantial market opportunity in the UK following the re-regulation.

“Through the combination of Unibet’s expertise in marketing and financial strength, together with Stan James’ high quality sports and racing betting offering aimed at the UK market, I am confident that we can increase substantially the combined group’s market share in the UK.”

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