Stadium of Light: Coral brightens Sunderland promotion bid

Stadium of Light: Coral brightens Sunderland promotion bid

Friday, August 4, 2017 Posted by Luke Massey
Coral & Sunderland
Sunderland AFC has confirmed a new UK partnership with Coral

The comprehensive service provided by Coral at the Stadium of Light in 2017/18 will include the option for supporters to collect winnings from match day bets in any Coral bookmakers.

The online betting brand has been welcomed by Sunderland into its family of partnerships for every league and cup game in this coming season, with an in-stadium service complemented by match-day advertising and a presence on both the club’s website and social media channels.

Coral PR Director Simon Clare told “Winning bets placed at the Stadium of Light can be redeemed at any Coral shop. So, if a supporter places a bet and doesn't have time, or forgets to pick it up, they can visit a Coral shop anywhere and collect their winnings.”

As part of the partnership, Sunderland supporters will also be able to access exclusive Coral offers and promotions, including ‘money-can’t-buy’ experiences such as training ground visits.

Clare continued: “The money can't buy experiences are a great way to give Coral customers a great football experience at one of Britain's most historic clubs. Visits to the training ground and meeting players are examples of the type of activity that could be an amazing prize in competitions that only Coral customers can enter.

"Sunderland are one of the best supported football clubs in Britain, and the perfect fit for a betting partnership with a national brand of the size and stature of Coral. Coral is well represented in the North East both in terms of betting shops, and online/mobile customers, so on every criteria Sunderland AFC fits the bill. We can't wait to start working closely with them and their supporters."

Totally Gaming says: Despite Sunderland’s relegation from the top flight last season, the team is still expected to attract big crowds at the Stadium of Light in 2017/18. Coral has been selected to provide a premium in-stadium service, which includes the option for fans of the Black Cats to collect their match day winnings from any Coral shop.

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