Sportradar's NBA partnership 'the biggest' data deal

Sportradar's NBA partnership 'the biggest' data deal

Tuesday, September 27, 2016 Posted by Andy McCarron
Sportradar has pulled off a coup with the deal for NBA data

The new deal between the National Basketball Association (NBA), Sportradar and Second Spectrum to expand the league’s global distribution of statistics and will implement a new, state-of-the-art league wide player-tracking system, is one of the biggest in the world, according to Jody MacDonald, head of sports data at international sports law firm Couchmans.

MacDonald explained: “If the reported figures are correct this certainly appears to be the biggest sports data partnership that I’m aware of in terms of its value and scope. Betting companies need fast, accurate and reliable live data and where this can be paired with live betting streaming you have a very compelling commercial product.

“It’s a complex market and one that is evolving rapidly, but all sports have the opportunity to create new revenue streams from exploiting their rights in these new ways - and doing so has a positive rather than negative impact in terms of integrity; particularly where bet monitoring and other integrity services are being provided as part of the deal.”

Beginning with the 2017-18 season, Sportradar will make statistical information for the NBA, WNBA and NBA Development League more widely available than ever before, delivering data to fans, teams, media and other data users in more than 80 countries and territories. At that time, Sportradar will become the league’s Official Provider of Real-time NBA League Statistics.

Starting with the 2016-17 season, Sportradar will distribute NBA data and industry standard audio-visual game feeds to gaming operators outside of the U.S. where gaming is legal. The NBA will also incorporate Sportradar’s Integrity Services into its existing game integrity protection measures.  These services monitor the global betting activity and trends across more than 550 operators worldwide and work with leading federations and leagues across 12 different sports.

Sportradar CEO Carsten Koerl commented: “This multi-faceted partnership with the NBA presents a really exciting opportunity for Sportradar and for fans of NBA basketball worldwide.  We will be developing a full suite of innovative products, tools and services that will bring the full depth of this exhilarating league’s data around the globe. I am also truly proud that our Integrity Services provide a tool to support the excellent work of federations and leagues internationally in protecting the integrity of sport.”

Totally Gaming says: Jody MacDonald has a good point when talking about the future direction of this deal: “It will be particularly interesting to see how the NBA and their new data partners commercialise the player tracking data element of the deal in the media and betting sector, as this is surely the next frontier for sports bodies who have established a basic official live data product.”

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