Sportradar strengthens experience with AFF Cup deal

Sportradar strengthens experience with AFF Cup deal

Wednesday, November 16, 2016 Posted by Andy McCarron
ASEAN Football Federation turns to integrity monitoring firm again

Integrity specialist Sportradar says that the more sporting events that it monitors, the greater the aptitude for identifying wrongdoing.

Sportradar’s MD integrity services Andreas Krannich said that while there are obvious benefits to working with partners over a long period, the experience gained is shared across the board.

The company has just announced that it will once again be overseeing the AFF Suzuki Cup, the biannual tournament organised by the ASEAN Football Federation (AFF) after the association returned to Sportradar to make use of its integrity services.

Sportradar will monitor over 550 relevant betting operators around the world across all 18 matches of the 2016 AFF Suzuki Cup. In addition, Sportradar’s experts will also be leading integrity briefing to referees, team managers and match officials on the integrity measures in place at the tournament, reporting any information related to match-fixing and the potential consequences of fixing.

AFF and Sportradar are also working closely together with the local enforcement agencies in an effort to combat match fixing and bribery.

Krannich told “The longer our relationship with a league or competition organiser, the smoother our working practices and processes are, so there are benefits to long term relationships. But in terms of aptitude in uncovering patterns and behaviours in the market, everything we learn anywhere in the world is poured into our practices across all competitions we cover.

“Our business relies on our ability to be at the forefront of uncovering schemes, methods and supposed workarounds, so we remain confident that our Fraud Detection System incorporates all technological, analytical and experiential developments available to give our partners a peerless service.”

Despite being based in a region notorious for match fixing syndicates, Krannich said that the global nature of the business means that Sportradar looks further than what’s on the doorstep. “We treat this event much like we would treat any other competition or league we monitor. We sift through all 550 relevant operators in our Fraud Detection System and this includes operators from every corner of the world, including of course Asia. Ultimately every client gets our fullest attention, breadth of coverage and depth of coverage.”

Krannich added: “We have been partnering with the AFF for the past three years and we applaud the federation’s commitment to integrity. Our partnership with AFF marks another strong component of a very joined up and collaborative network across Asia. Indeed, the AFC have also been supporting the AFF’s efforts in this regard. As the world looks for models that work, our individual relationship with the AFF plus the context of collaboration that the relationship sits in across the region should be considered an example for stakeholders across the world.”

Totally Gaming says: The expertise around detecting suspicious betting can only be improved with experience and Sportradar’s track record in this sector is among the best. It is little wonder that organisations such as the AFF feel confident enough to turn to the company despite its links with the betting industry. 

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