Sportradar looks forward to 2015

Sportradar looks forward to 2015

Friday, November 7, 2014 Totally Gaming

Sportradar, which provides betting-related services for the sports industry, will target more international federations and the Asian and North American markets in 2015 after significantly expanding its portfolio this year, according to Erik Lorenz, the company’s managing director of sales.

Lorenz told that Sportradar has set ambitious targets for next year.

Last month, Sportradar agreed a four-year extension to its monitoring partnership with Uefa, European football’s governing body, through to 2019, expanding on a growing list of partner associations and governing bodies.

"For 2015, we will further expand our existing partnerships to sports federations such as the ITF, PDC or FIBA, to be their official data partner, as the collection of sports data remains the matrix of our business," Lorenz told

"In terms of the security services, we have ambitious targets for next year. Geographically, we want to continue our existing momentum in Asia, where we have secured three contracts in three countries in three months.

"It is such an exciting region of the world, especially with regards to football and so we want to continue supporting anti-match fixing efforts there. North America is another part of the world we are looking at."

In late September, the company boosted its online streaming offering by agreeing a media rights deal with the Infront Sports & Media agency.

Several bookmakers have also signed up to take Sportradar’s Live Channel, which dovetails live sports coverage and betting odds. Since June, Coral in the UK, Codere in Spain, Tipico in Germany and Supabets in Africa have all agreed to carry the service.

"The further extension of our media rights portfolio for both Live Channel Retail and Online is of course a key factor and we are looking forward to presenting new media rights acquisition in the next few months,” Lorenz added.

"Also, following the great success of our virtual sports portfolio, which was enlarged by Virtual Tennis this summer, we’ll present the next built-for-betting virtual sport experience – Virtual Basketball – soon."

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