Sportradar calls for joined-up approach after sealing latest deal

Sportradar calls for joined-up approach after sealing latest deal

Monday, October 13, 2014 Totally Gaming

Andreas Krannich, Sportradar’s managing director of integrity and strategy, has stressed the need for a collaborative effort to combat betting fraud and match fixing after the sports and betting-related company extended a partnership with Uefa, football’s European governing body.

Sportradar has linked up with a number of sports organisations in recent months, with many attracted by its state-of-the-art monitoring system of the regulated betting markets.

However, Krannich told that it is essential that governments, regulators, sports organisations and the betting industry take a more co-operative approach.

“The reality is that everybody needs to do more to stamp out fraud and fixing,” Krannich told

“Governments need to invest resources and revisit legislation, police forces need to bolster the relevant taskforces and departments, courts need to pass stronger deterrent sentences and sports need be open and proactive in the actions they take.

“Organisations supporting integrity need to stop undermining each other. What specifically can the betting industry do?

“We would love to see them take a proactive step in supporting and financing prevention services.

“Prevention, especially directed at vulnerable or young individuals, is proven to go a long way to building up awareness and reinforcing ethical standpoints that resist fixer approaches.

“Their support would allow those organisations, such as Sportradar, that provide informed and tailored education services to get in front of more players, referees, coaches and executives.”

Krannich added that Sportradar’s four-year renewal with Uefa is a “vote of confidence” in the company that can lead to further partnerships being established.

“Uefa have been with us since the beginnings of the Security Services and they have played a key role in helping us develop and tailor the Betting Fraud Detection System (BFDS) that meets all their exacting requirements: whether in terms of functionality, clarity or credibility,” Krannich said.

“It is this genuine spirit of collaboration that has resulted in Uefa’s complete trust in our BFDS and has convinced them that this system needs to monitor professional leagues and competitions in every single one of their 54 member associations.

“For us, this is a huge vote of confidence and provides a quality assurance to all our other partners and prospective partners as we take our Security Services to market.”

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