Software deal shows benefits of partnership

Software deal shows benefits of partnership

Monday, September 14, 2015 Totally Gaming
Kiron's Steven Spartinos is delighted by his company's agreement with Fantastic League creator VSoftCo

Steven Spartinos, co-chief executive of Kiron, has said the virtual software and platform developer’s extended partnership with VSoftCo shows that companies do not need to formally merge or buy in order to benefit from synergies.

Kiron and software provider VSoftCo last week announced that they will continue to work together on new projects to sell their combined portfolio of virtual sports products to leading operators around the world, having worked successfully with the likes of Intralot Italia, SISAL and STS over the last five years.

While the gaming industry has seen a host of huge mergers and takeovers in the last 12 months, as well as smaller operators being swallowed up by giants, Spartinos told that companies can work together while maintaining their independence.

“In an increasingly competitive sector, I think it’s more and more important for suppliers to find synergies,” said Spartinos.

“Collaboration with VSoftCo is a natural process for us. There are no plans to merge at this stage, but we are stronger together when it comes to combining our skills and products.

“We are able to offer customers a more end-to-end solution together and save them the trouble of multiple integrations. Everyone wins this way.”

Kiron, which created Turfmaster in 2001, first worked with VSoftCo in 2010 when, having decided it wanted to offer a new football game to clients, the company took the view that it would be better to go with the specialist supplier’s Fantastic League rather than develop a product in-house.

VSoftCo is currently undergoing a major upgrade of its Fantastic League product, which will incorporate the most recent motion capture technology, while Kiron is in the process of rolling out a host of new content to customers, including updated horse and dog products and an exciting new motor racing game.

“We’re very excited about our new single-seater motor racing game," Spartinos said. "The game will complement the other sports that we offer and give us another string to our bow. It will also give clients in countries where motor racing is very popular a great opportunity to engage more with their customers.

“As we have seen in a number of sectors within the industry, tailoring your product is increasingly important. Operators need to offer their players exactly what they want or they will seek it elsewhere.

“At Kiron we’re very keen to make sure our clients have exactly what they need rather than simply what we can offer.”

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