‘Snacking’ becoming more prevalent in sports consumption

‘Snacking’ becoming more prevalent in sports consumption

Thursday, June 7, 2018 Posted by Craig Davies
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Oddschecker details research of 2017/18 Premier League season

The World Cup is a mere week away, but as fan attention quickly turns to the footballing quadrennial showpiece, Oddschecker have been busy dissecting the 2017/18 season.

Amongst the results that forms a part of its extensive process, concurrence with National Basketball Association (NBA) commissioner Adam Silver was echoed, who has previously stated “the games are the meals and the highlights are the snack,” with consumption of live sports seemingly waning.

Emphasising that people’s consumption is increasingly opting to be short nuggets of content, a necessity to monitor Premier League viewing habits was detailed with ‘snacking’ becoming more frequent season upon season.

With televised games averaging more than twice the stakes of their non-televised counterparts, the trend of viewing habits is particularly important given the importance of in-play betting.

Callum Wilson, PR Executive at Oddschecker, helped to shed more light on the data, telling TotallyGaming.com: “Recent results have been very bookmaker friendly, with just 56% of games involving the big 6 in April/May won by favourites vs. 76% for the same period last year).

“Normally this would equate to a detrimental impact on staking levels, however, with the World Cup a one-in-four year event bookies will he hoping that punters are willing to recharge their accounts irrespective of the recent results.”  

Regarding the Russia based World Cup, Oddschecker states that a sharp upturn in interest has already been noted, for what it believes “will undoubtedly be the biggest betting event ever”.

Wilson added: “Although it will take time to fully see the results from a reported change in how we consume football – there’s no need to panic immediately for bookmakers.

“The abundance of live sport across an array of channels and more lite-consumption methods, such as social media, should maintain face for betting operators.

“Also, with tournaments with the prestige of the World Cup, you can bank on TV audiences regaining the more traditional approach when it comes to consistent football throughout the summer.”

Totally Gaming says: With bookmakers World Cup build-ups now in full swing, and fresh offers and promotions emanating on an almost daily basis, punters activity is sure to increase as the long awaiting tournament gets started. It will be interesting what consumption habits show at its culmination, and whether the Premier League ‘snacking’ trend continues throughout the summer.  

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