Sky Sports Racing elevates US portfolio

Sky Sports Racing elevates US portfolio

Friday, July 27, 2018 Posted by Joseph Streeter
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Sky Sports Racing has grown its offering with a new Kentucky Derby deal

Following the signing of a new, long-term deal with NBCUniversal, Sky Sports Racing has announced that it will hold the exclusive broadcast rights to the Kentucky Derby, which will air live in the UK and Ireland.

Sky Sports Racing has also extended its current multi-year agreement for network coverage of the other two legs of the fabled US Triple Crown series, the Preakness Stakes and Belmont Stakes.

The $2 million Kentucky Derby takes place on the first Saturday in May at historic Churchill Downs in Louisville, Kentucky.  Inaugurated in 1875, the legendary 1 1/4-mile race for three-year-olds is the oldest continuously held major sporting event in North America. Known as the "The Run for the Roses," "The Most Exciting Two Minutes in Sports" and "America's Race," the Kentucky Derby is the most attended horserace in the US, frequently attracting over 160,000 racegoers.

In 2018, Justify, trained by Bob Baffert, became the 13th horse ever to win the Triple Crown after a dominant victory in the Belmont Stakes leading to a valuation on retirement estimated by Forbes at over $60 million.

Matthew Imi, Chief Executive, At The Races told “As well as the recently announced partnerships with Ascot, Chester and Bangor racecourses, we’ve concluded a number of major international rights agreements with marquee global race meetings such as The Lexus Melbourne Cup and The Breeders’ Cup.

“Our recent agreement with NBCUniversal to air the Kentucky Derby, as part of the world famous Triple Crown series, is further testimony to Sky’s commitment to racing and the cross-promotional opportunities to millions of sports fans this provides.  It’s immensely exciting to be broadcasting such an important event in the racing calendar and we’ll be doing everything possible to ensure the customer experience is a great one.”

Totally Gaming says: The new deal affirms Sky Sports Racing’s commitment to bringing the biggest racing events to the UK market, the stars involved in the Kentucky Derby help bring it to the forefront of media attention and can help Sky Sports Racing become a key player in racing broadcasting.

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