Sky Bet extension acts as “fantastic affirmation” for Betgenius

Sky Bet extension acts as “fantastic affirmation” for Betgenius

Thursday, March 15, 2018 Posted by Joseph Streeter
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The long term extension was announced earlier this week

After agreeing a new long term contract extension, Betgenius has outlined that it's looking forward continuing its successful partnership with Sky Bet for many years.  

The provider of trading and sportsbook management technology has been a key partner to Sky Bet since 2008, with its cutting-edge trading platform and expertise playing a major role in the success of the operator’s world-class sportsbook.

The new long-term agreement will see Betgenius continue as the primary trading provider of a growing volume of pre-match and in-play content and pricing across all sports. Sky Bet’s UK and Italy-facing sites will also benefit from Betgenius’ unique High Availability Cash Out service.

Matt Stephenson Managing Director at Betgenius told TotallyGaming.com: “The expansion of our relationship with Sky Bet is a fantastic affirmation of the quality of Betgenius’ services from a world-class operator. Our flexible technology allows Sky Bet to take control of its pricing strategy – a capability which is growing in importance for all bookmakers – with our proprietary algorithms continuing to deliver industry-leading margin across all major sports and market types. We look forward to continuing this successful partnership for many years to come.”

Ronnie Whelan, Trading & Operations Director of Sky Betting & Gaming, added: “Betgenius has been a key partner of ours for over a decade. In-play betting in particular has been a major driver of growth for us and our high quality live product is thanks to working with Betgenius towards our shared goal of giving customers the best possible experience.”

Totally Gaming says: Betgenius plays a key role in Sky Bet’s innovative sportsbook offering and its intricate details, that allow it to standout in a highly competitive market. The signing of this partnership is exciting news for punters as it can lead to Sky Bet continuing to progress with innovations in its high quality sportsbook.  

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