Seven Star Digital expands with the launch of Compare.bet

Seven Star Digital expands with the launch of Compare.bet

Tuesday, January 2, 2018 Posted by Joseph Streeter
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As part of a venture with global scope, the company will initially place its focus on casino and sports

iGaming Performance Marketing company Seven Star Digital has grown its portfolio with first all-encompassing gambling comparison site, Compare.bet.

Having previously focused on individual verticals within the UK iGaming sector, including online casino and sports betting. The launch of Compare.bet marks a new expansion for the firm, as it covers all the major gambling genres and markets, satisfying the betting needs of punters from all over the world.  

Luke Eales, Founder & CEO of Seven Star Digital told TotallyGaming.com: “For us it's all about brand. We don't think of Compare.bet as simply an 'affiliate' or a 'website', but as a destination for gambling comparison. While much of the work required to achieve this remains ahead of us, I believe it is the level of our ambition that makes Compare.bet such an interesting proposition today. In working to realise our lofty growth ambitions we will create a true aggregator brand with vast scope for continued growth.”

He added: “Investment in product development and customer acquisition. We plan to scale up our existing paid search activity by an order of magnitude in 2018, while diversifying into other paid media traffic sources. At the same time we will create a truly valuable experience for the visitors we attract. This part is not optional. Product features, fresh content and user experience will evolve at pace over the coming year. As we turn our attention to territories outside of the UK during 2018, we expect the rewards to multiply.”

As part of a venture with global scope, the company will initially place its focus on casino and sports, before Compare.bet will move onto quick expansion across the full iGaming spectrum from bingo to poker, eSports to lottery and more, with aims to leave it well-positioned to take advantage of impending regulation of several key international markets.

Furthermore, the group has also outlined that by selecting a .bet domain name, Compare.bet has departed from the more traditional domain name extensions such as .com and .co.uk.

Eales also emphasised that: “Choosing a ‘New gTLD’ is just one of the ways in which we’re setting ourselves apart from past generations of lower quality gambling sites as we look to create the future of gambling comparison. A number of exciting new gambling operators have also launched in recent months using the .bet gTLD, giving it growing recognition – we will be the first comparison brand to continue that trend.”

A range of enhancements to Compare.bet are planned over the coming months, including a strong focus on World Cup 2018.

Totally Gaming says: In such a saturated market of operators, there is certainly a strong opportunity for the building of a high-quality betting comparison site, it utilises leading product development with unrivalled content quality and expert omnichannel marketing. It can are truly expand the brand and help it grow further into something special.

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