The Senet Group warms to GambleAware’s ‘Safer Gambling’ levy

The Senet Group warms to GambleAware’s ‘Safer Gambling’ levy

Tuesday, January 9, 2018 Posted by Luke Massey
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The independent watchdog has backed GambleAware’s statutory proposal

Gillian Wilmot, the chair of industry independent watchdog The Senet Group, has tentatively backed the introduction of an industry-wide statutory ‘safer gambling’ levy on UK betting operators.

Responding to recent media coverage related to industry funding contributions for problem gambling, Wilmot stated that the Senet Group would continue to work with all industry stakeholders on ‘raising standards and improving player protections’.

This December, the chair of industry charity GambleAware Kate Lampard accused UK betting stakeholders of being short sighted in their approach to combating problem gambling.

She noted the charity’s disappointment at failing to secure its target £10 million in operator funding for 2017. Lampard also detailed that a number of licensed operators had failed to contribute, and had placed the industry’s reputation at risk of losing the public’s trust.

A safer gambling levy, fund gambling research, education and treatment’, has been tabled by GambleAware and the Remote Gambling Association (RGA), with a view to replacing the current voluntary donation framework, which has been deemed as inefficient for fundraising.

Issuing a statement, Wilmot explained that The Senet Group had been successful to date in its campaigns to raise awareness of problem gambling, working with a number of betting operators.

“Our responsible gambling messaging, ‘When the Fun Stops, Stop’, seeks to educate and inform players and their families and friends about moderation when gambling. Our campaign has 80+% recognition rates and evidence shows that it changes behaviours for the better. This is a significant element in the range of activities delivered under the Research, Education and Treatment banner.”

“If a statutory levy on gambling businesses is the only way to generate the money needed for work across the RET agenda, then this change has our support,” he added. “The Senet Group is committed to working in partnership across the industry and with the Gambling Commission. Senet can play a valuable role in delivering research and education messaging which creates player behavioural change and reduces the risk of problem gambling.”

Totally Gaming says: Gillian Wilmot has acknowledged GambleAware’s concerns over its funding initiatives, and capacity to reach the funding target set by the Responsible Gambling Strategy Board. It is clear that the Senet Group wants to be a key player in the industry’s safer gambling debate.

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