Scientific Games to acquire Don Best Sports

Scientific Games to acquire Don Best Sports

Wednesday, October 10, 2018 Posted by News Team
Solutions giant complements technology and operational expertise with Don Best's pricing and trading know-how

Scientific Games has moved to further strengthen its sports betting offering with a deal to acquire betting data and pricing solutions provider Don Best Sports Corporation. 

The solutions giant will use Don Best’s trading platforms and pricing expertise to complement its core OpenBet platform and shore up its position in the growing US sports betting market. No financial details of the transaction, which is expected to close in the fourth quarter, have been made public. 

"When it comes to sports betting, we've been moving at incredible speed, and the Don Best acquisition will add to our unrivaled B2B one-stop shop sports betting solution, already live in Delaware, New Jersey and Mississippi,” Scientific Games chief executive Barry Cottle said.

“As sports betting rapidly gains popularity in the US, we're ready to help our customers capitalize on the new US market while solidifying our long-held leading global position."

Upon closing, Don Best is to be integrated into Scientific Games’ SG Digital division, combining its US sports trading, data and pricing platform with OpenBet’s predominantly European sportsbook operating expertise. The Don Best team will also work closely with SG Digital’s newly-established sportsbook operations team, which offers managed sportsbook services to clients. 

SG Digital senior vice president of sportsbook Keith O’Loughlin described the acquisition as “a huge win” for the supplier and its stakeholders. 

“Don Best already seamlessly integrates into our OpenBet platform, so they will be able to hit the ground running and guide our customers through the process of launching a sportsbook after the deal closes,” he explained. “Moreover, upon completion of the acquisition, our customers will immediately benefit from their expertise and firm grip on real-time trading and the data that drives it. 

“With Don Best's talented employee-base on board, we'll use our global platforms and services to harness customer input and tailor our technology locally to meet their needs,” O’Loughlin added. “This opportunity will enhance our market position in the US while ramping up our partner relationships in more tested jurisdictions. It's a true win-win."

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