SBTech launches basketball bet-builder product

SBTech launches basketball bet-builder product

Thursday, November 1, 2018 Posted by News Team
Solution allows customers to create their own pre-match and in-play bets in real-time

SBTech claims to be the first sports betting solutions provide to launch a variant of its Yourbet Betbuilder product for basketball, to coincide with the start of the National Basketball Association (NBA) season.

The launch follows the roll-out of Yourbet Betbuilder for soccer, and enables customers to personalise their sports betting experience by creating their own wagers using real-time odds calculations based on their selections.

This allows customers to combine hundreds of potential outcomes for each game, such as overall match winner, over/under points and first quarter winner. 

The solution can be directly connected into an operator’s sportsbook platform, meaning there is no need for third-party integrations. It can also be used for pre-match and in-play bets. 

“I’m delighted Yourbet is live and available on basketball for both pre-match and live betting,” SBTech head of product innovation Greg Karaolis said. “We are the only B2B platform provider with our own proprietary technology powering the service for our partners.

“With no operator having a ‘Betbuilder’ type product for basketball in either Europe or the US, SBTech operators now have a real opportunity to stand out in their markets,” Karaolis continued. “Coupled with the player props SBTech offers on points, assists and rebounds, the SBTech basketball product is market-leading on both sides of the Atlantic.”

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