SBTech extends sportsbook supply deal with Bethard

SBTech extends sportsbook supply deal with Bethard

Thursday, November 15, 2018 Posted by News Team
Zlatan
Operator credits solutions as key driver of growth in 2018

Sports betting solutions provider SBTech has signed a five-year extension to its partnership with Malta-based operator Bethard. 

The extension will allow Bethard to continue its aggressive international expansion plans. In the past year this strategy has seen it secures licences in markets such as the UK and Denmark, as well as signing up Swedish footballer Zlatan Ibrahimovic (pictured) as a brand ambassador.

The company’s offering is underpinned by SBTech’s sports betting technology, which is described as having been a key driver of revenue in what the operator says was its most successful summer to date. 

Bethard chief executive Erik Scarp said he was delighted to have agreed a long-term extension with SBTech. 

“The SBTech sportsbook is hugely powerful and provides us with great flexibility, differentiation and speed to market which mirrors our existing and new markets strategy. Our continuing relationship with SBTech means the future is very bright indeed.”

The business was one of SBTech’s top performing clients during the FIFA World Cup, aided by the launch of the Zlatan Challenge, a prediction tournament fronted by Ibrahimovic.

“The extension of our agreement with Bethard is testament to the increasing value of our partnership and the high level of trust we’ve built with the team over the past few years,” SBTech chief operating officer Andrew Cochrane said.

“We work closely with our operators to grow their revenues and have a proven track record of delivering above average market growth,” he explained. “Our goal is to always provide our customers with superior solutions that deliver standout value in the most competitive regulated territories, and I anticipate even greater success for both companies as the latest chapter in the Bethard story unfolds.”

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