Betting software provider SB Betting is confident that it has the experience to meet the “challenge” of operating in Belarus after entering into a partnership with operator Olympbet.

Under the deal, which marks the sports betting software company’s entrance into the Belarusian market, SB Betting will provide Olympbet with a sports betting solution for online platforms and its network land-based betting shops in the country.

SB Betting’s services will be tailored specifically for a local audience, and Michal Glowacki, the company’s chief operating officer, believes his company has the knowhow to manoeuvre around the obstacles presented by entering a new market in the region.

“Regulated markets in Eastern European countries like Belarus are always a challenge to any software provider,” Glowacki said.

“But with our 20 years of experience in the betting market and proven success in this region we are confident that our partnership will be long and a successful one.”

Olympbet is currently the only licensed bookmaker in Belarus that is allowed to supply services to online and retail customers.

SB Betting delivers sportsbook services to operators, and is active in multiple territories worldwide.

Olympbet CEO Vladislav Petkevych added that the partnership would allow the operator to “move to a higher level of betting service and to satisfy needs of our clients”.