Racing Post pleased with BGT SSBT partnership

Racing Post pleased with BGT SSBT partnership

Thursday, December 8, 2016 Posted by Andy McCarron
Content supplier providing racing information for terminals

Eugene Delaney, head of B2B at the Racing Post, has praised the co-operation that the firm has with SSBT developer BGT in providing Betting who customers with a greater selection of racing data and bets.

Speaking to, Delaney said: “We are delighted with the success of the BGT partnership, which offers our unique insights, analysis and products to a range of customers who appreciate the value that Racing Post expertise can bring to their businesses.

“As the leading provider of UK and Irish horseracing and greyhounds content, the partnership has enabled us to create a unique experience for retail customers, containing a full suite of integrated Racing Post bet-generating features.”

The innovative new horseracing and greyhound product is now live on more than 12,000 Self Service Betting Terminals across both Ladbrokes and Paddy Power retail estates, as well as a large selection of independent operators including BoyleSports, Jennings Bet, Chisholms and Corbetts.

The terminal, produced by BGT which was acquired earlier this year by Playtech, now offers a full range of early, board and starting prices and allows customers to make better informed decisions, courtesy of Racing Post’s digital content which includes detailed racecards, the latest form, results, race predictor, Spotlight tips, key stats and trainer/jockey information.

A brand new Bet Filter tool enables customers to shortlist the day’s runners, based on their own preferred criteria, and find the best betting opportunities and has proved a very popular addition. After the RacingPost racecards, Bet Filter has been the most used feature on the terminal and has also seen a third of customers who use the tool go on to place a bet.

Dan Taylor, managing director – retail at Paddy Power, said: “The feedback has been positive across the estate from both shop staff and customers. Our customers enjoy using the product and we see a continuous uptake month on month. We are excited about new developments and differentiating the product further for our punters.

Betting shop customers have also taken well to new Signposts stats and tips –Hot Jockeys, Trainers In Form and Racing Post Ratings – with over 20 per cent of bets to date placed from the bet prompt tools rather than directly from the racecard.

Mark Renshaw, Racing Post managing director (digital), said: “This product is another example of how we are helping to modernise retail betting, allowing punters to access a host of digital benefits. Here, they can access our expert content and place a bet all in one place with a simple, yet sophisticated experience.”   

John Pettit, BGT managing director – UK & Ireland, added: “Partnering with Racing Post has given us access to an unrivalled set of proprietary data and content. We have been able to create and bring to market a unique offering and bet prompts that add value to customers and generates incremental revenues for bookmakers.”

Totally Gaming says: BGT’s terminals are by far the market leader in the UK, but the vast majority of turnover on them is about football betting. Given the predilection for racing Betting in the UK market, bringing the Racing Post’s content in seems an obvious move to make the terminals even more accessible.


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