Playtech enriches SSBT offering with latest innovation

Playtech enriches SSBT offering with latest innovation

Thursday, June 14, 2018 Posted by Joseph Streeter
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The innovation has been released in time for the World Cup

Aiming to enrich its SSBT offering, Playtech BGT Sports (PBS) has unveiled its new MatchAcca tool, which will be available for customers on the terminals at the World Cup.

MatchAcca, which gives customers the option to back related contingencies by combining several selections into a single bet within a single football match, will be the first product of its kind in the retail sector.

An example would be for England to win their opening World Cup 2018 game against Tunisia, Harry Kane to score the first goal, both teams to score, over 10.5 corners in the game, and Tunisia to have a player sent off.

PBS will look to exploit the popularity of this type of bet-request functionality, with various versions being rolled out across major operators online in recent months.

The interface permits customers to pick selections from the standard match screen, and then choose to activate the MatchAcca option which combine the various prices into a single selection.

AlgoSport has provided the detailed algorithms enabling related contingencies to be combined almost immediately for each activation. The supplier maintains close relations with Playtech, ensuring PBS has more in-depth access to development procedures and is available to feedback faster on model improvements.

MatchAcca is set to continue PBS’ digitisation of the retail space, with operators benefitting from a high-margin, automated product that can’t be delivered over the counter.

John Pettit, Managing Director for the UK, Ireland, Asia, and Australia at Playtech BGT Sports, told TotallyGaming.com: “Customers expect an omni-channel user experience and I think it is essential for operators to be able to offer the same betting opportunities in-shop as they do online. These products aren’t necessarily available over the counter, so our SSBTs fill that gap.

“Accumulator bets are very popular on our terminals so this gives customers freedom to choose from a long list of markets within the same match, when previously these options were blocked as a related contingency. Customers now have the option to choose their own Match Acca of multiple outcomes within the same event. This is fresh, new, and exciting for retail customers, something they have requested for years and gives them another opportunity to combine bets together to win a lot of cash for a small outlay.”

Further emphasising how the offering will boost for operators at the World Cup, he continued: “Accumulator bets are obviously much higher margin products, so Match Acca will be very beneficial for operators. In major tournaments, such as the World Cup, ticket length generally shortens because the volume of matches does not offer the usual long list of accumulator options.

“Match Acca provides opportunity to extend the ticket length with an invisible margin, thereby diversifying the bet mix and reducing operator reliance on key match result markets. There are advantages for both operators and customers: operators get a high margin product, whilst customers have more choice, which is increasingly important to modern consumers who want to create their own outcomes rather than just being presented traditional markets and betting opportunities.”

Totally Gaming says: The MatchAcca tool can prove pivotal in helping the retail space maximise the World Cup, in the same way that the online space will be looking to. The MatchAcca tool can bring an added element of personalisation to retail betting, a factor that can increase World Cup opportunities for operators.

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