Paddy Power strengthens in-shop experience with SIS deal

Paddy Power strengthens in-shop experience with SIS deal

Monday, July 17, 2017 Posted by James Walker
The service is now live throughout the operator’s retail estate

In an effort to offer its customers a more personalised in-shop live sports betting experience, Paddy Power has agreed a five-year deal with live pictures and data supplier, SIS.

The service, which is now live throughout the operator’s retail estate, sees SIS provide branded retail TV channels with full Paddy Power TV (PPTV) branding.

Paddy Power is the first bookmaker to utilise SIS’ latest technology, Complex Automated Production (CAP), which streamlines the production process.

PPTV will build on Paddy Power’s brand with integrated specials and television adverts.

Speaking to, Paul Witten, product director at SIS, said: “Our latest CAP technology allows operators to tailor content to their customers’ demands with greater ease and efficiency.

“Paddy Power will be able to set themselves apart from high street shops offering generic broadcasts, and we believe that this will significantly increase the engagement of existing customers, as well as enticing those from elsewhere.”

Witten added: “This product complements our market-leading international racing and greyhounds content, and operators using it will experience the benefits immediately.”

Totally Gaming Says: With the online gambling industry growing at an untamable speed, it’s now more important than ever for retailers to set themselves apart from the competition. Paddy Power’s latest deal with SIS allows the operator to tailor its content to customers, providing a more personalised live sports betting experience on the high street.

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