MGM Resorts named official sports betting partner of NHL

MGM Resorts named official sports betting partner of NHL

Tuesday, October 30, 2018 Posted by News Team
Ice Hockey
Operator becomes league's first official partner, on a non-exclusive basis

The National Hockey League (NHL) has named MGM Resorts its official gaming partner and resort destination, signing a multi-year agreement with the operator. 

Through the deal MGM will gain access to the NHL’s intellectual property such as trademarks for use in marketing and promotions. The operator will also be able to access real-time advanced game data that is currently being developed by the league. 

MGM is to leverage the deal to offer members of its M Life loyalty programme opportunities to attend MGM-sponsored events at NHL matches, including the All-Stare Game, Winter Classic and Stadium Series games, as well as for the Stanley Cup Final. 

The operator already has a number of links with the league, as a part-owner of Las Vegas’ T-Mobile Arena, home of the Las Vegas Nights, and having hosted the 2015 NHL Awards in its MGM Grand venue. 

"It was easiest, most sensible to us to start with somebody who is already a partner and somebody we already had a working relationship with, namely MGM," NHL Commissioner Gary Bettman explained.

MGM chief executive Jim Murren added that the partnership is “very specific” to the NHL. 

"It was a product of some really good discussions back and forth, what's collectively important to ourselves and the league,” he said.

The partnership is not exclusive, allowing the NHL to enter into partnerships with other sports betting operators, and provide them with the same real-time data that MGM is to receive. All hockey-related revenue generated through the partnership will be split equally with NHL owners and players. The revenue that the NHL is to receive has been set at an (undisclosed) fixed sum, meaning it is not entitled to revenue generated through betting.

Individual teams are also permitted to partner other betting operators, with the New Jersey Devils and Las Vegas Golden Knights already having established partnerships with William Hill. 

"The way we've structured the framework for the League and the teams, not unlike television arrangements, there is a national component and we provide for the clubs to have a local component," Bettman explained. "If you happen to be in a jurisdiction that has sports betting your opportunities are going to be great for the club and the local market.”

The deal is the second major first for MGM, which became the National Basketball Association’s first official betting partner in July this year.

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