MGM GVC joint venture strikes US sports data deal with Sportradar

MGM GVC joint venture strikes US sports data deal with Sportradar

Thursday, November 8, 2018 Posted by News Team
American Football

MGM GVC Interactive, the joint venture established between MGM Resorts and GVC Holdings, has selected Sportradar as its exclusive provider of data for certain US sports leagues. 

The agreement covers all leagues for which Sportradar holds betting data rights, and both pre-match and in-play betting services, as well as bet simulation content such as live match trackers. 

The agreement is the latest move to strengthen the joint venture, which was established in July this year, with GVC director of corporate development and strategy Adam Greenblatt announced as its chief executive earlier this month.

In September it signed up California’s United Auburn Indian Community as its first tribal gaming partner.

The joint venture aims to leverage GVC’s betting and gaming technology alongside MGM’s presence in multiple US jurisdictions.

“We have a clear and simple objective; to provide our US customers with the best and broadest range of betting products in the market,” MGM GVC  Interactive CEO Greenblatt said. 

“Sportradar is a great partner to help us get there, enabling us to offer a huge spectrum of US sports events while leveraging off our global portfolio.”

Sportradar vice president of gaming sales Neale Deeley added: “MGM and GVC are leaders in the sports betting landscape, and we are proud to be their provider for US sports data. 

“We have been preparing for the opening of the US market for some time now with an across the board ramp up of our US sports betting offering and we are delighted with this endorsement from MGM and GVC that all the hard work is delivering what world class betting operators are looking for.”

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