Metric Gaming to pursue additional licences following UK approval

Metric Gaming to pursue additional licences following UK approval

Thursday, March 26, 2015 Totally Gaming

Sports betting products and service provider Metric Gaming has revealed plans to build on its recent acquisition of a remote operating licence in the UK by expanding its offering into new markets and jurisdictions.

The UK Gambling Commission (UKGC) earlier this week granted the licence to Metric in a move that will enable the company to continue providing its wagering software, products and services in the UK.

Metric had been required to obtain a new licence due to the UK’s revised regulatory regime, under which all operators and software providers offering services in the UK must be licensed by the UKGC, regardless of whether they are located in the UK or not.

Speaking to about the new licence, Douglas Mishkin, senior vice-president of legal affairs and business operations at Metric, described the UK as a “critical” market in terms of the company’s ongoing growth.

“The UK boasts one of the largest online sports betting markets in the world, so it is indeed a critical market for Metric's ongoing growth strategy,” Mishkin told

“Because Metric does not register players, hold player funds, or offer any gambling software that relies on random number generation, the primary focus of most gambling supervisory authorities tends not to apply to Metric's operations.

“As a software and services provider to one of the most highly regulated industries in the world, however, demonstrating a commitment to regulatory compliance is nevertheless paramount for our business reputation and credibility.

“Securing the UK licence was therefore an important step for our organisation, not only as a demonstration of the integrity of our business and products, but also as an authorisation to continue our expansion among UK-facing operators via licensing and distribution deals.”

Having acquired the licence in the UK, Mishkin said Metric has now turned its attention to other markets. 

“As a B2B provider, our licensing strategy going forward will depend largely on the needs and markets of our customers,” Mishkin said.

“While we are currently eyeing a few other markets for near term licensing, to promote Metric's continued growth we will ultimately pursue licensing in every jurisdiction where the business case supports it.”

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