Matchbook's Neil Campbell: "You're doing something right if you have critics"

Matchbook's Neil Campbell: "You're doing something right if you have critics"

Thursday, April 5, 2018 Posted by Michael Lawson
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Matchbook removed commission on racing wagers at Cheltenham 2018

Online betting exchange Matchbook caused a stir in the gambling world recently after removing all commissions on racing market wagers in the runup to Cheltenham. The success of that offer led to them extending the deal to cover the forthcoming Grand National and Punchestown Festival. Totally Gaming caught up with Neil Campbell, Matchbook’s Director of Marketing, to find out more.

Totally Gaming: Why is 0% commission such a good deal for punters and why have you chosen to extend it until after the Grand National and Punchestown?

Neil Campbell: If you’re an exchange bettor and you’ve got the option of paying 2% or 5% commission on your winnings versus 0% commission, that’s a pretty easy decision. So by betting with Matchbook we’re giving bettors every reason to try Matchbook.

And for those who still bet with fixed-odds sportsbooks, we hope we’ve given them a reason to dip their toe into the exchange betting world. Not only have we removed a potential barrier, we can give them the assurance that their winning accounts will remain open.

TG: What do you say to critics who have described the move as a 'race to the bottom'?

NC: You’re doing something right if you have critics. Offering 0% commission is bold. And disruptive. Which is exactly what we’ve set out to do. Rather than a race to the bottom, it’s a push for more competition. When one brand has too much market share it isn’t good for anyone - particularly customers.

TG: Looking beyond the Grand National and Punchestown, what other plans are in place to ensure Matchbook is continually moving forward?

NC: We're looking to build on our success during the spring racing period and our Time to Move Over campaign by focusing on other growth areas such as soccer and North American sports.  

Outside of marketing, we're continuing to focus on product developments as prioritised by direct customer feedback.

We've got a lot of work left to do, but have been making iterative improvements that will be supplemented by bigger bang product releases. It's important for us to show customers that we're delivering on their suggested improvements to help build our reputation as the champion of the exchange betting customer.

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